![]() ![]() Initial labels for Minimalism-none of which became popular-were "ABC Art" and "Primary Structures" (the latter was the title of one of the first organized exhibitions of Minimalist works). Minimalism’s roots arguably lie in Russian Constructivism, the paintings of postwar American artists such as Barnett Newman, Ad Reinhardt, and Frank Stella, and the formalist theories of Clement Greenberg. Donald Judd, Dan Flavin, and Carl Andre are among the best-known artists associated with Minimalism, which is characteristically associated with sculpture rather than painting. These geometric shapes characterized the elemental or “bare bones” forms of art, which, according to critics, represented the culmination of modern art's progression toward the most simplified form of abstract art possible. Now that you've seen several iterations of what minimalist design looks like in action, you can begin to create your visual marketing strategy and design marketing materials that supports your brand in a clean and modern but still attractive way.Įditor's note: This post was originally published in February 2019 and has been updated for comprehensiveness.One of the most important and influential art styles of the 1960s, Minimalism identifies works of art most often comprised of geometric shapes in simple arrangements and lacking any decorative or dynamic flourishes. Overpass provides a more industrial look with its narrow letter shapes and sharp corners. It is marked by clarity, purpose, and intentionality. Its the opposite of every advertisement we see plastered on the radio and TV. At the same time, it looks modern and professional. And when you take minimalism and maximalism away from interior design, art and architecture and apply it to graphic design, these elements shine as brightly as. Minimalism is a way to put a stop to the gluttony of the world around us. Poppins is a great font family that adds a bit of fun to the minimalist style with overly rounded and almost cartoonish letters. Minimalism is a tool that can assist you in finding freedom. Minimalist text design certainly doesn't mean devoid of personality, as you can see from the graphic, web, and poster designs above. Montserrat has some lovely rounded lines, making the letter shapes easily recognizable, and the italicized subheading provides a more dynamic look when paired with the bold headers and clean body font. The body text is just as easy on the eyes as Open Sans, and even the italicized subeading text is legible (though you wouldn't want to rely on it too much). Libre Baskerville does a great job of providing an air of elegance and class without sacrificing readability. Libre BaskervilleĮven though sans-serif fonts are a staple of minimalist design, serifs still have their place. The body text in particular is particularly crisp, making it ideal for long-form text in a minimalist setting (like a blog). Open Sans is the quintessential sans-serif font (except perhaps Arial) and is easy-to-read and modern. ![]() Open Sansīecause serifs can be more difficult to read, especially on the web, minimalist designs often use sans-serif fonts. What is minimalism Minimalism is intentionally living with only the things that you absolutely need. Here are some examples of fonts used in minimalist design: 1. ![]() With a minimalist design, one of the first things you'll want to consider is the font choices used throughout the website or marketing collateral. You'll notice in each of the designs above, the text is chosen intentionally and displayed in a way that adds rather than detracts from the visual elements. Ultimately, the piece is intriguing and complex even in its minimalism, causing viewers to likely pause and wonder over the significance of the black splatters or egg-shape in the background. Paul Rand, a famous logo creator and graphic designer, created this poster to advertise the International Design Conference in Aspen, 1966. ![]()
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